Week 4 (#1): Smartphones...a Necessity??

I found an interesting article online that explains Nielsen's recent findings relating to Smartphone users, specifically their age and income. It seems that, thanks to lower prices of Smartphones, the devices are successfully penetrating young, lower-income individuals. Over 56% of those making less than $15,000 a year (aged 18-24) are Smartphone owners. In the 25-34 age group making less than $15,000 a year, 43% are owners of Smartphones. This data indicates that Smartphones are increasingly becoming a necessity rather than a luxury and that young individuals are finding a way to afford them. Although it is not clear if these owners are single, married, supporting families, etc, this ownership among young lower-income individuals can help developers, publishers, and advertisers reach this important target consumer group.

Source:
http://techcrunch.com/2012/02/20/for-the-young-smartphones-no-longer-a-luxury-item/