Week 10 (#1): Half of all US Households Own at Least One Apple Product

According to CNBC's All-American Economic Survey, 51% of US households own at least one Apple product. That means that just over half of all US households are Apple owners! This seems like a paradox considering that just over a decade ago Apple was almost bankrupt with a market share of about 2% worldwide. Then with the advent of the iPod and iPhone and then the iPad Apple was able to gobble up market share and even create new markets! Apple truly is an AMAZING company!


The survey revealed that of the households that own Apple products, they own an average of 3, making the overall ownership rate of the American public 1.6 Apple products per household. The survey showed that Apple buyers tend to skew male, young, with higher education and incomes (77% of households making $75k+ have an Apple product). Households with children also increase the likelihood of owning an Apple product; 61% compared to 48% with no children. The survey further showed that both Republicans and Democrats are equally likely to own Apple products. 


CNBC's survey polled 836 Americans via both land-line phones and cellphones over 3 days in March.


Source:
http://www.cnn.com/2012/03/29/tech/gaming-gadgets/household-apple-products/index.html